"SAN ANTONIO - In their latest attempt to expand its audience and attract viewers who historically tune out the NBA playoffs, league officials are experimenting with live musical acts during pregame and halftime festivities."
http://www.sacbee.com/content/sports/basketball/kings/story/13039718p-13885549c.html
If they want the rest of us to watch the Finals, then they need to make it relevant to the teams we care about. I'm not saying this is a good idea, but as an example: How about the winning team (Finals) also wins it for all the teams on their coast? Like if the Spurs win it, every team in the West get's some +1 draft order or something. I dunno. I'm sure there's better ideas but the point is to make it relevant; aka give us a reason to root for one of the teams.
http://www.sacbee.com/content/sports/basketball/kings/story/13039718p-13885549c.html
If they want the rest of us to watch the Finals, then they need to make it relevant to the teams we care about. I'm not saying this is a good idea, but as an example: How about the winning team (Finals) also wins it for all the teams on their coast? Like if the Spurs win it, every team in the West get's some +1 draft order or something. I dunno. I'm sure there's better ideas but the point is to make it relevant; aka give us a reason to root for one of the teams.