Kings logo/color adjustments leaked/stealth announced

[Tetsujin]

https://twitter.com/x/status/1673770625247092736

 

[kingsboi]

endless revisions, can't they ever leave a logo be for a couple of decades?

 

[Warhawk]

Can't they ever learn to be consistent with capitalization and get rid of the stupid *** "KInGS" in the logo?!?!? Would it absolutely kill someone to use a capital N once in a while???

 

[Insomniacal Fan]

Can't they ever learn to be consistent with capitalization and get rid of the stupid *** "KInGS" in the logo?!?!? Would it absolutely kill someone to use a capital N once in a while???

Most of us aren't so case sensitive

 

[Capt. Factorial]

Most of us aren't so case sensitive

We've all got our bête noire.

 

[funkykingston]

I don't think I'll ever like the Löwenbräu lion secondary logo but I think the new gray is an improvement, and they finally got the script logo right.

But hopefully we don't see that stacked workmark used often. Or at all. Oof.

 

[upinsmoke]

I guess.

 

[hrdboild]

The secondary logo with the lion head coming out of the basketball is growing on me. I kinda wish that was our primary logo. And I do like the curved crown graphic. The new script wordmarks are not working for me though. In the first one the cursive g merges into the underlining in a weird way and that accent mark on the K doesn't make any sense as an actual piece of calligraphy. In the stacked version the S also has a weird accent and the descender on the g ends too early. I recognize that I'm really picky about wordmarks though. If it doesn't look it could be handwritten by a human wielding an actual pen it falls into an uncanny valley which I cannot unsee.

 

[Warhawk]

Most of us aren't so case sensitive

We should be.

 

[coolhandluke]

The secondary logo with the lion head coming out of the basketball is growing on me. I kinda wish that was our primary logo. And I do like the curved crown graphic. The new script wordmarks are not working for me though. In the first one the cursive g merges into the underlining in a weird way and that accent mark on the K doesn't make any sense as an actual piece of calligraphy. In the stacked version the S also has a weird accent and the descender on the g ends too early. I recognize that I'm really picky about wordmarks though. If it doesn't look it could be handwritten by a human wielding an actual pen it falls into an uncanny valley which I cannot unsee.

Agree on all points, At first glance, the cursive looked weird and now your explanation really nails the issue. It's like kerning, once you see the issue, you can't unsee it.

 

[KingsFanSince85]

it falls into an uncanny valley which I cannot unsee.

Some of us can't unhear or unread overly used pop-culture buzz words either. </justbustingballs>