First of All™, I'm going to have to ask you to be specific about which "off the field issues" you are referring to. I am aware of some things happening off the field in women's soccer, but I need to make sure that what I've heard of is the same stuff that you're referring to, or if you're talking about something else, because it will inform any further responses.
Second of All, I'm going to beg to differ with you: I don't believe in momentum, within the context of sports, and I don't believe in distractions, so I am far from convinced that anything happening off the field has negatively affected the play on it. I'm not really here for all that purity-of-the-sport, shut-up-and-play business. I prefer for athletes to be outspoken, and I don't want them to be humble, and I don't want them to "stick to sports," as it were... As far as feeding the "public cherry picked data," I stipulate that, much like with women's basketball, the only time you hear about women's soccer in the news is when they're reporting on some scandal, or some other kind of **** ****, but the difference is I consider that to be a problem with the coverage, not the athletes. The athletes don't need to change, the way we talk about them does.