Clippers so embarrassed by Kings loss that they rebranded

pdxKingsFan

So Ordinary That It's Truly Quite Extraordinary
Staff member
#6
I don't dislike it but it does look like a yacht club or cruise line logo, which well yeah, they're named after ships so okay. For that reason I favor the international logo.
 
#8
I usually love how the league always finds ways to get the basketball seams in the logo, but the seams in the ship are such a lazy attempt at it. I hope their curse continues forever.
 

pdxKingsFan

So Ordinary That It's Truly Quite Extraordinary
Staff member
#10
There's a lot of ways that they shortcutted the design that betray the concept, I assume the scope was meant to be a compass. The funky basketball of course looks like it is the bottom of a yacht or large cruise ship under water which makes the sails of the clipper look like the upper decks of said yacht or cruise ship. People on twitter literally saying "a clipper is a sail boat" because they can't see it.

Again, don't hate it, it's an improvement on all their branding efforts of the past. But it's wild some of those elements weren't refined.