It's not particularly aimed at my demographic, either: I'm probably at least twenty years too old for their "target," but I love it all, just the same.
I mean, I watch everything: the Main Event on Sunday, the Rising Stars challenge, the D-League game, All-Star Saturday Night... hell, I even watch the Celebrity game... This is, basically, my favorite fifty-two hours of the year; to borrow a phrase coined by Jason Whitlock, it's Black Thanksgiving.